Why I Refuse to Use Fear to Sell — and What I Do Instead
Feb 02, 2026
How do you talk about your offers right now without feeling like you’re exploiting people’s fear?
Real answer: you stop using fear as a sales tool.
You don’t stop selling.
If your copy sounds like:
“Everything is collapsing, you NEED my program or you’re screwed”
→ that’s exploitation.
If your offer:
genuinely stabilizes people,
would matter in any climate,
and doesn’t depend on panic to convert,
then selling it is not predatory. It’s responsible.
Here’s a simple test:
“Would I still stand behind this offer if things calmed down tomorrow?”
If the answer is yes, sell it.
Name what’s happening.
Use calm language.
Give people a clean “no” or “not now.”
You’re not required to starve your business to prove you’re a good person.
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