I’ve heard this so many times over the last few weeks, and it’s simply not true:

“Winter is a slow season. December is quiet. No one is spending money.”

Actually… any time of year can feel like a “slow” season if that’s the story you buy into—and your brain will go out of its way to find (or create) evidence to prove you right.

How do I know this so confidently?

Because some people make the majority of their income during the winter.
Some make it during the holidays.
Some during tax season.
Some during the summer.

They believe they will—and so they do.

So what’s stopping you from making all your money for the year… right now, in December?

Only one thing:

👉 The belief that you can’t.

And honestly? That belief isn’t your fault.

We’ve all been fed the same narrative:
“Winter is slow.”
“People are stressed about holiday spending.”
“No one buys in December.”
“Everyone’s waiting for January.”

But let’s be real—most people are not on a month-long holiday hiatus. Most people aren’t frozen until the New Year. And the economy hasn’t “slowed down” the way people claim.

In fact, there is four times more money circulating globally now than there was before COVID.

And despite what the media says, many business owners are having their best year—and best December—in the last five years.

The problem isn’t the month.
It’s the mindset.

Your brain has one job: keep you safe.
And the fastest way it does that is by making itself right.

If it believes “winter is slow,” it will scan your entire environment looking for proof… while ignoring the millions of bits of data that contradict that belief. (Science, not opinion.)

So how do you change your results?

You change the belief.
Not with journaling or positive thinking alone—but on a neurological level.

I’ve watched this play out over and over, but the most dramatic example was during COVID.

Everyone predicted financial collapse.
Everyone said money would dry up.
Many believed their businesses were doomed.

But the clients who disengaged from that belief?
They rose.

A hairstylist doubled her income while her salon was closed, paid off $30K of debt, and saved $10K.
A real estate agent jumped from zero deals to $100K months.
A home inspector 7x’d his income.
An executive who was laid off became part-owner of two $100M companies.

Why?
Because they stopped believing the story that money had slowed down.
And their brains created a new reality.

Combined, they’ve now made over $1.5 billion.

This is why I’m telling you:

❄️ December is only “slow” if you decide it is.
❄️ Winter can be your highest-earning season ever.
❄️ You are not doing anything wrong—you just need your brain to believe something different.

When you shift the belief, any month can become your best month.

Even—and especially—this one. 💜❄️