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Feb 11, 2026

โ€‹The way I’ve seen most people do high ticket vs low ticket is as such:

The low ticket acts as a dangling carrot locking any real transformation behind the paywall of the high ticket.

It’s the first few steps of the journey. Not a micro-experience in its own right.

This sends a very certain message: when you have more money, you will be worthy of the bigger transformation that’s available to you but that you can’t currently afford.

For anyone who is in that position it reinforces shame and inferiority.

I know it works.

I know this is what is taught.

If this is the way you operate, I’m not blaming you.

But I invite you to think in a different kind of way.

Why not create a lower investment offer that is a delicious bite-sized experience of what you do and is complete within itself?

Why not give people a full taste of what you offer, not just a dangling carrot leading to a paywall?

Why not set up your low ticket offers to actually be the staircase TO your high ticket offers?

The people who want more will pay you for it when they can and they will respect you for treating them with dignity on the way.

You will earn their life long loyalty.

Frame the higher ticket for the people who are ready to commit more and tackle more or who want more access, and the lower ticket as a more manageable bite.

It won’t get the panic buys… but you’ll feel proud of everything you create and you will stop reinforcing the system we are trying to tear down. ๐Ÿ’œโ€‹

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